Coming from a fast-paced agency setting, I have become a multi-disciplined digital strategist skilled in driving user experience through content strategy, web development, information architecture, and industry research. Throughout my career, I have created a marriage of strategy and development. I research, measure, and push myself to learn how we, strategists, can improve every feature, piece of content, and point of inertaction with our users. With a passion for all things within our digital ecosystem, I have earned my Master's of Arts in Mass Communications from the University of Florida, a Bachelor's of Arts from Stetson University, and a Social Media graduate certification from the University of Florida. When I am not heads down trying to debug a line of code or comparing new marketing trends, I am a wife, Doodle-Mom, and avid baker. Welcome to my portfolio 💜.
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